As consumers, we are increasingly selective about the products we choose for our beauty routine, which directly relates to the growing awareness of clean and ethical consumption. As such, we look for products that align with these values.
But it’s not always easy to understand product labels, especially when it comes to terms like vegan and cruelty-free. So how can we buy with a clear conscience?
In this article, you will learn more about:
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What does "cruelty-free" mean?
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How do companies obtain cruelty-free certification?
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Accredited certification symbols
What does “cruelty-free” mean?
Vegan cosmetics do not contain any ingredients of animal origin nor are they tested on animals .
These products have certification logos from reputable organizations and ingredient checks. If in doubt, you can contact the companies responsible for their production for any further clarification.
“Cruely-free” means that no animal testing took place at any stage of the product’s development. This label is different from “vegan” because a product considered cruelty-free may contain ingredients of animal origin (for example, beeswax or collagen, which are often used in the cosmetics industry).
To be sure a product is cruelty-free, look for certification logos from organizations like PETA, Leaping Bunny or Choose Cruelty-Free.
How do companies obtain cruelty-free certification?
Since there is little regulation in this area, companies can award this certification to themselves without going through any validation process (by adding logos that they create themselves). But this is not the most correct way.
The best and most correct option is to do it through one of the accredited organizations mentioned above: PETA, Leaping Bunny or Choose Cruelty-Free.
These organizations are advocates for animal rights and have a defined process for evaluating companies regarding cruelty-free production. In addition, their logos are widely recognized and make it easy to identify when purchasing.
Therefore, it is necessary to be careful when reading a product label, as it may contain logos similar to those of animal rights organizations, misleading the consumer.
If the information on the packaging is not clear, you can always consult the organizations' databases through these links:
Accredited certification symbols
Vegan Certifications
"Cruelty-free" certifications
Buy with a clear conscience
It is important that we, as consumers, pay attention to the products we buy, ensuring that they have not caused harm to any living being throughout the production process.
By choosing vegan and cruelty-free products, you are contributing to a more sustainable world and a future in which no animal has to suffer in the process. And at be a bunny, you know that you can buy with complete safety!🐰